Pay-per-lead for outdoor contractors

Get exclusive homeowner leads.
Start lining up spring work now.

We build a winter offer for your trade and run ads under your business name. Homeowners inquire about your services, and every lead goes to you alone.

Find out whether your trade and service area are open, and what leads would cost.

Exclusive leadsNever shared or resold by us
Pay per leadOne-time setup fee, no monthly retainer
One contractorPer trade, per market

Give homeowners a reason to plan with you before spring.

An empty spring calendar leaves a lot riding on the weather warming up and the phone starting to ring.

Winter gives you time to talk through projects, visit properties, and prepare estimates. We help you reach homeowners with an offer built around that next step.

For work you can start this winter

We shape the offer around the services you can deliver when weather and site conditions allow. You decide which projects are suitable and when the work can begin.

For work you’ll build in spring

We give homeowners a reason to start the conversation now, so you can discuss the project, prepare a quote, and work toward a place on your spring schedule.

The ad needs an offer worth asking about.

A homeowner needs a clear next step before they can become a customer. We build the campaign around the work you want to sell and a reason to discuss it now.

That could mean planning a spring project or requesting an estimate for work you can complete sooner. The offer should fit your schedule and what you’re prepared to deliver.

Illustrative offer for a deck builder
The Summer Ready Deck Reservation

Book now to secure your spot at the start of spring.

Free outdoor deck lighting ($789 value)

An example of the approach. Your offer will reflect your services and availability.

How it works

We build and manage the campaign that brings inquiries to your business. Your team handles the conversations, estimates, and sale.

01

Set the offer and service area

We work out which projects you want, where you want them, and how much work your team can take on. Then we build your offer, ads, landing page, and follow-up.

02

Reach homeowners under your brand

The ads run under your business name in your own ad account. Inquiries go into your CRM, where your team can see and follow up with them. We never share or resell your leads.

03

Follow up while the inquiry is fresh

Automated texts start the conversation and prompt homeowners toward booking an estimate. Reminders and follow-up support the process while your team answers questions and handles the sale.

Your part: respond promptly, follow up with homeowners, and turn the right opportunities into quoted jobs.

Know what you’re paying for.

A billable lead must meet all four criteria below. These are the standards we use to decide whether an inquiry counts.

A homeowner

They own the home where the project would take place.

Inside your service area

The project is in the area you’ve agreed to serve.

A working phone number

They’ve provided a valid number you can call or text.

The work you offer

They’ve inquired about a service included in your campaign.

You’re paying for an inquiry that meets these criteria. A booked estimate or signed job depends on what happens next.

If a lead doesn’t meet the criteria, we replace it.

A lead that fails any of the four criteria qualifies for replacement. We provide replacement leads rather than refunds.

A setup fee. Then a price per lead.

Your price depends on your trade and market. We’ll walk you through the setup fee, lead price, and monthly minimum on the call.

One-time setup

Covers the build of your offer, ads, landing page, and automated follow-up.

Monthly lead order

At the end of each month, you choose your lead order for the next month and pay upfront. A monthly minimum applies.

No monthly agency retainer

There’s no ongoing management retainer or long-term commitment. Your ad account and CRM remain yours.

We’ll discuss the numbers for your business so you can decide whether the cost per lead makes sense for the jobs you sell.

For outdoor contractors with room for more work.

This winter program is built for contractors in cold-weather markets who want to quote upcoming projects and prepare for the next building season.

Deck builders
Concrete
Patios and hardscape
Landscaping
Fencing
Pools
Exterior painting

We’ll check the fit for your specific service and location on the call.

You’re a good fit if…

  • ✓  You have capacity for more projects.
  • ✓  Someone on your team can respond to inquiries the same day.
  • ✓  You’re willing to follow up and quote the work.
  • ✓  Your job values and margins can support paid lead generation.

This program isn’t a fit if…

  • ✕  You need every lead to arrive as a booked appointment.
  • ✕  Your team can’t respond to new inquiries.
  • ✕  Your typical jobs are too small to support the lead cost.
  • ✕  You need a campaign for a year-round emergency service.

Before we talk

Are the leads exclusive to my business?

Yes. We never share or resell a lead generated for you. A homeowner can still contact other contractors on their own.

Will you work with another contractor in my area?

We work with one contractor per trade, per market. On the call, we’ll check your trade and service area and explain the territory covered.

Am I paying for leads or booked estimates?

You’re paying for leads that meet the four criteria above. Automated follow-up helps move the conversation toward an estimate, and your team handles the homeowner’s questions, the quote, and the sale.

Can this work if I can’t build during winter?

The campaign can focus on homeowners planning spring projects. You can use that time to discuss the work and prepare estimates. You decide when a project can be scheduled and what booking terms you offer.

What do I need to get started?

You’ll need a Meta business account, a GoHighLevel account for managing leads, and photos or videos of your work. We walk you through setup. Ordinary jobsite photos and phone footage are useful.

Do I keep my accounts?

Yes. The ad account and CRM are in your business’s name and remain yours if you stop working with us.

See if your trade and market are open.

Tell us what you build and where you work. We’ll discuss market availability, the offer that fits your business, and your setup fee and lead pricing.

Choose a time to discuss your market and pricing.

ben@myproductpilot.com